HEchangedit is leveraging technology to disrupt the status quo by developing gender-based consciousness to today’s burgeoning concerns for men, including today’s social climate, the rising costs of health, fair legislation regarding divorce and family, and more.

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Executive Board

Shannon Crabbe

COO / Co-Founder

Marrying a 20 year Corporate career leveraging technology and services to enable her clients to be leaders, with her passion for enabling others to live full healthy lives, Shannon brings about a relentless passion and lazer focus to anything she sets her mind to. With an intolerance for accepting status quo when it no longer serves, she is a change agent driven to serve others. Spending the last few years focussed solely on understanding the silent crisis of men's health at a deep level, Shannon is restlessly eager to bring about real solutions and save lives.

Candace Chisholm

CEO / Co-Founder

As a huge proponent of change, and a self proclaimed "solution seeker" bringing HEchangedit to the world has been both exhilarating and rewarding. Having worked for many years as a CCO in developing a women’s and children's start-up NGO, Candace worked hands on growing user base, programs, resources and awareness, and saw the positive impact it was having on a national level. Having a supportive husband and 2 incredible sons, she looks forward to bringing technology and innovation to men’s health, a deeply underserved market knowing that the time is now to come together and really make change happen!

Joe Shepherd


Joe Shepherd is a global technology Entrepreneur, Consultant, and Veteran who has helped hundreds of companies worldwide bring their ideas market. Currently, Joe is the Founder and CEO of ZenLeap; a technology and agency conglomerate that aims to be the source of talent behind innovative companies all over the world. A veteran of innovation, Joe has held leadership roles with some of the world’s most well known organizations. These include Microsoft and CDW. He also has more than a decade consulting with companies like Proctor and Gamble, Scripps Networks, Valvoline, Kumon, and Liberty Global. He is a veteran of the United States Air Force where he worked with the F-16 falcon and the B2 Spirit Stealth Bomber. Joe holds an MBA from St. Thomas More College, an MIS degree from Park University & an Aerospace Technology degree from the Community College of the Air Force.

Mike Chisholm

Chief Community Officer

With a marketing and business background, I saw a tremendous opportunity to shift the way men think and act when it comes to their health, both emotionally and physically. I am excited to help take my experience, and make a huge impact in this arena. HEchangedit is a personal mission, as I see far too many friends suffering silently based on stigma. It’s incredible how saying something out loud starts change, and I am honoured to be part of an innovative organization that is doing that.